I was responsible for showcasing a product through motion graphics in Nature Made's advertising campaign launching their new Pickle flavored multivitamin gummy at the 2024 USA Pickleball Championships.
On April 1st, 2024, the teaser animation featuring the new Pickle-flavored vitamin gummy was shared for April Fools' Day. The animation was created to showcase parts of the new product design and to give people hints.
STYLE FRAMES & GIF
I aimed to spark more interest by making extra motion graphics showing a pickleball paddle, pickles, and pickle-flavored gummies.
STORYBOARD
ANIMATION
Thank you for watching!
The collaboration with Sonoroll, the sound design studio, is a personal partnership with me as a motion graphic designer for a personal portfolio project this time, unrelated to Publicis Groupe and the Nature Made client.
CREDITS
Client: Nature Made® Vitamins
Agency: Publicis Groupe
Creative Directors: Catherine Kesman, Annie Sandford
Creative Resource Manager: Darlene White
Director: Jaehyuk Choi
3D Motion & Design: Jaehyuk Choi
Sound Design: Sonoroll
